How to optimize your checkout flow and increase revenue

Our data shows that 99% of the top ecommerce websites in North America make at least five basic checkout errors, creating unnecessary friction for customers. Furthermore, the top 200+ global B2C subscription sites struggle with transactional errors.

In this report, we’ll cover:
  • Checkout conversion strategies
  • Payment method preferences
  • Mobile optimization
  • Subscription best practices

The state of North American checkouts in 2022

10 min. read
12 pages

Did you know?

Fifty-two percent of customers give up on a purchase when the checkout process takes more than two minutes, yet the average time to complete a checkout in North America is three minutes. Providing a fast and intuitive checkout experience is essential for reducing cart abandonment and increasing sales.
Of the ecommerce businesses we surveyed:

60%

didn’t provide the ability to save payment information for future purchases via one-click checkout

67%

didn’t offer buy now, pay later services

86%

didn’t support Apple Pay, while 93% didn’t support Google Pay

79%

didn’t recommend higher-end versions of a product or service through upselling

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The Stripe Billing API is easy to integrate with existing websites, mobile apps, and CRM systems. Developers can use our composable API to get started quickly or design customized subscription logic and pricing models.

Key insights

Checkout best practices

Optimizing the checkout flow, following mobile best practices, and identifying and accommodating customers’ payment method preferences are crucial for conversion. We found that 93% of customers said it was important for a website to provide the common payment methods in their country, and 81% would frequently abandon their cart if their preferred payment method wasn’t available. Best practices include:
  • Highlighting payment information errors in real time
  • Ensuring your payments form automatically resizes to smaller screens
  • Localizing the checkout experience with page translations and local currencies
  • Surfacing the right payment methods depending on customer location
  • Allowing customers to save their payment information
  • Offering buy now, pay later services, especially for more expensive purchases
  • Providing free trials for subscriptions

Ready to get started? Try it out or get in touch.

Stripe Checkout supports 35+ languages and 135+ currencies and dynamically shows the payment methods most likely to improve conversion.
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