Online event

Checkouts that drove BFCM conversion: Strategies to boost 2026 sales

Learn how retailers such as Hanna Andersson and Nutrafol drove high conversion this Black Friday and Cyber Monday, and walk away with strategies you can use to attract and convert more customers year-round.
  • When

  • Wednesday, February 18
    10:00 a.m.–10:30 a.m. PT / 1:00 p.m.–1:30 p.m. ET

About

In this online event, Stripe’s global head of retail and ecommerce leaders will break down the checkout, conversion, and fraud prevention tactics that drove revenue this past Black Friday and Cyber Monday.
Who should attend:
Leaders in ecommerce, digital retail, finance, IT, and payments

You'll learn about:

  • Maximizing revenue during BFCM with tactics from top brands
  • Optimizing conversion rates year-round
  • Creating a modular financial infrastructure to support growth

Speakers

Speaker: Ashye Marcus, Global Head of Retail GTM, Stripe

Ashye Marcus

Global Head of Retail GTM, Stripe
Speaker: Nate Auwerda, Chief Technology Officer, Nutrafol

Nate Auwerda

Chief Technology Officer, Nutrafol
Speaker: Matt Ezyk, Senior Director of Engineering, Ecommerce, Hanna Andersson

Matt Ezyk

Senior Director of Engineering, Ecommerce, Hanna Andersson