In this video, Stripe's Payments Performance team discusses why businesses should focus on customers (not transactions), shares results from authorisation experiments run across thousands of issuers, and discusses ecommerce best practices that are proven to increase revenue and retain customers.

View this on-demand recording to learn tips for optimising your checkout, including how offering local payment methods will reduce checkout friction, why machine learning can help you maximise authorisation rates, and how to leverage custom controls to fight fraud.