How to optimise your checkout to maximise conversions
A study from the Baymard institute found that ecommerce stores were able to achieve a 35% increase in conversion, simply through better checkout design. We recently conducted a study on the top 100 UK e-commerce stores and analysed their payment forms to distill some takeaways that will help you with your checkout flow. We’ll discuss six of those strategies in this webinar.
In this webinar, we will cover:
- Checkout completion as a key component of higher conversion
- Strategies for reducing friction in your checkout as well as cart abandonment
- A deep dive on Missguided and their best in class checkout experience