Online event

SaaS growth playbook: How to drive payments adoption

Among SaaS platform customers, the median rate of payments adoption rose from 27% in 2024 to 40% in 2025. SaaS companies with a payments offering see higher net revenue retention than those without (113.6% vs. 106.9%), in part because payments are tied directly to their customers’ cash flow, making them less likely to switch.

Still, driving customer adoption isn't automatic. It requires a strategy of its own—from prioritizing the right payments roadmap to training your sales team.

Join the Stripe partnerships team and Tamara Niesen, chief marketing officer at WooCommerce, for an online event where we’ll share tips and data-backed insights from more than 16,000 SaaS platforms on scaling your payments business.
  • When

  • Thursday, April 2
    11:00 am SGT / 2:00 pm AEDT

About

Increase attach rates and processing volumes with payments adoption best practices, including how to align product, pricing, marketing, and sales strategies to position payments as a strategic product line. This 30-minute online event, led by Stripe’s partnerships team, will feature insights from the leading SaaS platforms on Stripe.
Who should attend:
Product managers, revenue leaders, and strategy executives at vertical SaaS platforms globally, who want to increase payments adoption, make payments mandatory on their platforms, or learn from industry peers.

Learn how to:

  • Define and deliver value that resonates with your core customers and that differentiates you from competitors
  • Treat payments as a dedicated product line with clear strategy, organizational ownership, metrics, and incentives
  • Increase adoption with tailored pricing, product features, and targeted marketing

Speakers

Speaker: Mariam Conolly, Partner Development Manager, Platforms, Stripe

Mariam Conolly

Partner Development Manager, Platforms, Stripe
Speaker: Tamara Niesen, Chief Marketing Officer, WooCommerce

Tamara Niesen

Chief Marketing Officer, WooCommerce

Become a Stripe partner

Learn more about the Stripe Partner Ecosystem and resources available for building, marketing, selling, and scaling your payments solution.