Our data shows that 94% of the top 800 ecommerce websites across Europe make at least five basic checkout errors, adding unnecessary friction for customers. This report highlights the most common checkout issues, how to prevent them in your checkout flow, and how Stripe can help.
made at least three errors when formatting payment information or displaying error messages.
supported neither Apple Pay nor Google Pay.
did not allow customers to save their payment information for future use.
Twenty-one percent of consumers would abandon a purchase if it took more than one minute to check out. Businesses can improve the checkout process by using descriptive error messaging, optimising for mobile, and localising the payments page. Best practices include: