The most common checkout errors and how to prevent them

95% of Asia-Pacific’s top ecommerce checkouts have at least five basic errors, adding unnecessary friction for customers. This report highlights the most common checkout issues, how to prevent them in your checkout flow, and how Stripe can help.

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The state of checkouts in Asia-Pacific - 2021

10 min. read

10 Pages

Did you know?

Sixty-one percent of consumers in the Asia-Pacific region said they have increased their online shopping in the past year, with over one-third at least doubling it. However, many of the region's largest ecommerce companies often overlook one crucial step to making a sale: the checkout flow.

70%

of checkouts did not allow customers to save their payment information for future use

89%

did not support mobile wallet payment methods such as Apple Pay or Google Pay

58%

did not display an error message in real-time when an invalid or expired card was entered

Key insights

Checkout best practices

Thirty-four percent of consumers would abandon a purchase if it took more than two minutes to check out. Businesses can improve the checkout process by using a fast, intuitive, mobile-friendly and localised checkout form. Best practices include:

Highlighting payment information errors in real time by alerting your customers when they enter an invalid or an expired card
Localising your checkout experience by translating the page and displaying local currency
Surfacing the right payment methods depending on where your customers are located
Letting customers check out as a guest
Allowing customers to save their payment information for future use
And more