The most common checkout errors and how to prevent them

91% of Australia’s top ecommerce checkouts have at least five basic errors, adding unnecessary friction for customers. This report highlights the most common checkout issues, how to prevent them in your checkout flow, and how Stripe can help.

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The state of checkouts in Australia—2021

10 min. read

Did you know?

Fifty-nine percent of consumers in Australia said they've increased their online shopping in the past year, with over one-third at least doubling it. However, many of the country's largest ecommerce companies often overlook one crucial step: the checkout flow.

65%

of checkouts did not allow customers to save their payment information for future use.

41%

did not support Afterpay, a popular Buy Now, Pay Later payment method in Australia.

46%

did not display an error message in real time when an invalid card number was entered.

Key insights

Checkout best practices

Thirty-five percent of consumers would abandon a purchase if it took more than two minutes to check out. Businesses can improve the checkout process by using a fast, intuitive, mobile-friendly, and localised checkout form. Best practices include:

Highlighting payment information errors in real time by alerting your customers when they enter an invalid or expired card
Ensuring your checkout form is optimised and tested for the most popular devices in your target markets
Localising your checkout experience by translating the page and displaying local currency
Surfacing the right payment methods depending on where your customers are located
Letting customers check out as a guest
Allowing customers to save their payment information for future use
And more