The most common checkout errors and how to prevent them

94% of Singapore’s top ecommerce checkouts have at least five basic errors, adding unnecessary friction for customers. This report highlights the most common checkout issues, how to prevent them in your checkout flow, and how Stripe can help.

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The state of checkouts in Singapore 2021

10 min. read

Did you know?

Seventy-four percent of consumers in Singapore said they've increased their online shopping in the past year, with almost one-third at least doubling it. However, many of the country's largest ecommerce companies often overlook one crucial step: the checkout flow.

74%

of checkouts did not allow customers to save their payment information for future use

82%

did not support GrabPay, a popular mobile wallet in Singapore

54%

did not display an error message in real time when an invalid card number was entered

Key insights

Checkout best practices

Forty-four percent of consumers would abandon a purchase if it took more than two minutes to check out. Businesses can improve the checkout process by using a fast, intuitive, mobile-friendly, and localised checkout form. Best practices include:

Highlighting payment information errors in real time by alerting your customers when they enter an invalid or expired card
Ensuring your checkout form is optimised and tested for the most popular devices in your target markets
Localising your checkout experience by translating the page and displaying local currency
Surfacing the right payment methods depending on where your customers are located
Letting customers check out as a guest
Allowing customers to save their payment information for future use
And more