Improve checkout conversion with best practices from our data-driven report

Ambitious businesses optimize every aspect of the customer experience, with one big exception. Our data shows that 96% of the top ecommerce websites make at least five basic checkout errors that can affect sales. In this detailed report, learn how to fix your checkout flow and improve conversion.

The state of North American checkouts in 2021

10 minute read

Did you know?

Forty-one percent of North American customers said they had doubled or more than doubled their online shopping in the past year. However, we found that some of the biggest ecommerce companies often overlook one crucial step to making a sale: the checkout experience.

46%

of ecommerce companies made at least three errors when formatting payment information or displaying error messages.

51%

did not support address autocomplete.

77%

did not allow customers to save their payment information for future use.

Key insights

Checkout best practices

Nineteen percent of consumers would abandon a purchase if it took more than one minute to check out. North American businesses can speed up the checkout process by using descriptive error messaging, optimizing for mobile, and localizing the payments page. Best practices include:
  • Highlighting payment information errors in real time
  • Using the customer’s billing address as the default shipping address
  • Ensuring your payments form automatically resizes to smaller screens
  • Localizing the checkout experience by translating the page and displaying local currency
  • Surfacing the right payment methods depending on where your customers are located
  • Letting customers check out as a guest
  • Allowing customers to save their payment information
  • And more




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